Do you manage your company’s LinkedIn page? 👋
Are you tired of posting job ads and event photos? 😓
Are you struggling to find ideas that excite your followers? 🫣
What will you learn in this article?
🌍 5 companies you must follow for inspiration
💌 3 ideas to make your company's content more interesting
♻️ 1 simple trick to get more shares from followers
90% of company updates on LinkedIn usually are: AI, events, hiring updates, AI, feature launches, AI, office parties, news mentions… or in one word:
But there are 5 companies whose updates always make me stop and say: WOW
5 Must-Follow Companies for LinkedIn inspiration:
Lovable - For the most active leadership team that posts regularly
Duolingo - For the mascot’s personality and sheer variety of posts
Wiz - A well-designed profile page, best visuals, and very creative event ideas
Monzo - How to generate engagement with text, polls, and comments
Surreal - Apart from the fact that I love their use of LinkedIn header, their posts are unhinged. No boring hiring posts here
After studying these 5 companies and many others, I have concluded that these three things create great company content:
3 ideas to make your company unforgettable on LinkedIn 🏅
#1 Spotlight People, not products
As much as possible, put an employee at the centre of your content.
💡 Example: Don’t post “We launched a new tool.” Instead, share a short video of the product manager explaining the one problem it solves, such as Notion here
💡 Example: Instead of posting “We sponsored a marathon,” share a short story from an employee who ran it.
#2 Use visuals as hooks
Images in your post have the most considerable make-or-break effect. So please, don’t use AI-generated photos.
👉 Make it feel real by adding behind-the-scenes. Use close-up shots to capture facial expressions, rather than large group photos.
💡 Example: If you want to share ‘day in life’ stories, share real lived moments like Spotify here👇
#3 Trendjack with context
Share company news with a POV on what’s trending in your industry to add more color and context.
💡Example: If there’s a new regulation, instead of sharing the news, write: “Here’s what this change means for fintech startups”.
💡Or if you are doing an audience poll, note what’s happening in the broader context like Airbnb here 👇
The Crucial Step Everyone Forgets After Posting
In the first hour after posting (“the golden hour”), LinkedIn displays your post to a small group of your followers. It monitors engagement signals to determine the value of your post to people in your immediate networks. If your content passes the test, it’ll earn wider distribution.
👉 That's why your post’s performance in the first hour is critical. Therefore, always make sure to notify your employees:
👉 I also recommend that if your company uses Slack, set up a Zapier automation to alert the employees to engage with the post:
👉 Finally, make sure to tag a few employees in the post itself so you can get those golden early engagement signals.
BONUS: 3 Simple Scroll-Stopping Ideas
While not all were posted by company pages, I found these as excellent examples of creativity that I hope can inspire you to think out of the box:
😍 The underwear head
May Starreveld decided to show up at her company's All Hands meeting wearing a piece of underwear on her head. Guts!
She was trying to make a point about better marketing briefs, and this was surely the perfect hook to get everyone’s attention.
The opportunity? Turn internal company moments into external stories using an attention-grabbing hook. 😍 The baby podcast
Among a sea of content on AI or too many podcasts, I loved how Eric Fulwiler used AI for their podcast intro, baby versions of themselves.
The opportunity? Create AI-alteraed caricatures or voices as surprising hooks for your content. 😍 'The Math is not Mathing
LinkedIn users love to answer questions, spotting and correcting errors as a way to assert authority and showcase intelligence.
This idea was brilliantly used a few months ago by this viral post that racked up millions in views and engagements.
The opportunity? Engage people through simple games and 'wrong answers only' posts. TL;DR: To make your LinkedIn company page more lovable:
Focus on people
Use images creatively
Add more context
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Thank you!
Munmun